Study #5: Win partner mindshare in a crowded market.

The Challenge: This data center and storage ISV needed establish corporate differentiation of its channel program capture partner mindshare.

The Solution: SWOTmg worked with the company’s channel managers to develop detailed business and sales plans, and channel activity was managed on our Channeltivity portal. After beginning the program in the Mid-Atlantic Region, this prominent ISV decided to expand its initiative to use SWOTmg’s nationwide, launching a new phase of development for the company.

The Results: The return on investment for this client has been significant. Target account and territory development have grown, as well as greater retention of new international partners, and partner launches. In conjunction with our program, in less than one year, the client earned an additional $2 million of revenue.

SWOTmg Success Stories:
Diversify revenue with existing partners and accelerate growth.
Develop sales opportunities within new end-user accounts.
Increase sales.
Cross-sell products beyond core offering.
Win partner mindshare in a crowded market.
Expand services revenue.