Study #3: Increase Sales

The Challenge: The biggest challenge facing this client was to increase sales around its product offerings.

The Solution: SWOTmg helped this global computer storage vendor jumpstart business planning, goal alignment and pipeline development activity between the organization and its top five designated strategic partners. These tasks were accomplished by holding executive sessions focused on increasing strategic business planning; translating goals into strategy, tactics and actions; and developing automated progress monitoring and reporting. Our client and its partners increased sales team planning and engagement, developed calculated account penetration strategies, and acquired net-new clients.

The Results: The program produced 100 net-new target accounts, $3.8 million in net new revenue, and $9.5 million in the pipeline.

SWOTmg Success Stories:
Diversify revenue with existing partners and accelerate growth.
Develop sales opportunities within new end-user accounts.
Increase sales.
Cross-sell products beyond core offering.
Win partner mindshare in a crowded market.
Expand services revenue.