Study #2: Develop sales opportunities within new end-user accounts.

The Challenge: This high-profile value-added distributor needed assistance developing sales opportunities for its partner customers within new end-user accounts. The focus was to identify, develop and initiate relationships with a specified number of resellers and companies nationwide.

The Solution: SWOTmg held management kickoff meetings, facilitated account planning sessions, coordinated 45-day management follow-up meetings, and more to build our client’s partner ecosystem.

The Results: SWOTmg identified and researched more than 60 strategic accounts, and the distributor experienced $1 million-plus in opportunities identified and closed for incremental revenue. Due to its success, this program was extended to assist the client in continuing to add value to its resellers’ business.

SWOTmg Success Stories:
Diversify revenue with existing partners and accelerate growth.
Develop sales opportunities within new end-user accounts.
Increase sales.
Cross-sell products beyond core offering.
Win partner mindshare in a crowded market.
Expand services revenue.