SWOT Management Group (SWOTmg) provides Business Planning, Channel Communications and Sales Intelligence services that give our clients a competitive edge. Our proven methodologies focus on Strategy, Alignment and Execution. Our offerings include:

• Go-to-market Sales Strategy
• Core Messaging and Integrated Marketing Plans
• Competitive Analysis and Positioning
• Sales Alignment and Execution Management
• Market and Account Penetration Strategies
• Sales Support Tools and Collateral
• Partner Assessment and Gap Analysis
• Partner Profiling, Identification, Qualification and Acquisition
• Solution Practice Development

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What is SWOT?

Our name, “SWOT," comes from the strategic planning tool called SWOT Analysis, an exercise that pinpoints your organization's Strengths, Weaknesses, Opportunities, and Threats. This information is used to aid with decision making and planning, to set sales goals, to plan marketing initiatives, and to create channel strategies, etc. Likewise, SWOTmghelps companies focus on their strengths, minimize their weaknesses and create opportunities.

The origin of the SWOT Analysis methodology is often credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. Pankaj Ghemawat, professor at Harvard Business School, once wrote: "SWOT was a major step forward in bringing explicitly competitive thinking to bear on questions of strategy." ("How Business Strategy Tamed the 'Invisible Hand,'" Business History Review, Vol. 76, No. 1, Spring 2002) Humphrey's team used a grid concept to conceptualize and monitor the items in the analysis.

Today, many companies, academics and individuals use the SWOT Analysis process to assess where they are, where they want to go and what might impede their progress.

We invite you to download our SWOT analysis worksheet for your next strategy session. Click on the image on the right to download the sheet as a PDF.