Study #4 : Cross-sell products beyond core offering

The Challenge: This Internet Security company was having trouble creating demand and interest in new product and service offerings related to the datacenter. IT needed an approach that would allow it to introduce other solutions beyond its core product.

The Solution: Our Sales Intelligence division developed a comprehensive analysis for each potential new account. We briefing and debriefing strategy sessions to touch on paralyzed areas of concern.

The Results: After a multi-phased process, our client was able to create new business developments and proposals, and close a number of new business deals from opportunities identified through our work together at a 5x ROI rate.

SWOTmg Success Stories:
Diversify revenue with existing partners and accelerate growth.
Develop sales opportunities within new end-user accounts.
Increase sales.
Cross-sell products beyond core offering.
Win partner mindshare in a crowded market.
Expand services revenue.