Study #1: Diversify revenue with existing partners and accelerate growth

The Challenge: This large hardware manufacturer wanted to strengthen and leverage its partner community, diversify revenue streams with existing reseller partners, and accelerate new growth through a total solution strategy.

The Solution: With SWOTmg’s help, the manufacturer leveraged strategic reseller partners by aligning them with ISVs that could help them focus on solution selling versus traditional product selling.

The Results: Within six months, this client made the jump to nationwide deployment of solutions built on its hardware, at a 10x ROI rate. SWOTmg helped buoy the health and profitability of the client’s existing partners and is enabling the growth of solutions sales pipeline. We have educated the manufacturer’s partners to engage in business discussions rather than product discussions; helped it create new solution offerings; and provided tools for the company to build and maintain a healthy channel by strengthening its partner network.

SWOTmg Success Stories:
Diversify revenue with existing partners and accelerate growth.
Develop sales opportunities within new end-user accounts.
Increase sales.
Cross-sell products beyond core offering.
Win partner mindshare in a crowded market.
Expand services revenue.