 SWOT Management Group (SWOTmg) Sales Intelligence services gather actionable business and IT intelligence about your target markets, industries, partners and/or strategic accounts. We help answer these critical questions:
- "How can I better speak the language of my target customers?"
- "How can I compete more effectively against my competitors?"
- "How do I create efficient go-to-market strategies?"
- “How can I reduce marketing/prospecting cycles?”
- “How can I find and engage the right channel partners?”
Our approach combines real-time research and competitive strategy recommendations. Research-based approaches statistically result in a 14% return on investment (ROI) compared with the 3% - 5% ROI you can expect for traditional marketing approaches. Deliverables include:
Attack Plans |
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Strategic Account Attack Plans:In-depth account analysis incorporating business, sales and marketing metrics. |
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Industry Attack Plans:Sector analysis identifying strategic drivers, issues and target companies. |
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Territory Attack Plans:Geographic/regional analysis of business climate, target prospects and potential market opportunities. |
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Target Penetration Strategy Sessions: Face-to-face strategy meetings with our senior research team to develop actionable go-to-market strategies. |
Strategic Assessments |
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SWOT3 Analysis:An analysis and assessment of your corporate and competitive positioning, target market and go-to-market strategy. |
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Competitive AnalysisAn intelligence report about specific competitors that combines elements of Strategic Account Attack Plan and SWOT3 Analysis. |
List Acquisition |
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We can provide you with a targeted marketing list based on your project needs. |
SWOTmg Service Offerings:
Business Planning
Channel Communications
Sales Intelligence
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