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Strategic Planning - We can help your team develop an integrated sales, marketing and channel strategy from scratch or validate/enhance an existing strategy. We analyze your current approach against the strategies of your key competitors and compare your policies with industry best practices, performing a gap analysis. This process will yield a rock-solid roadmap that we are equipped to help you communicate strategically across your channel. |
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Partner Recruitment - We build your partner community aggressively and efficiently through our time-tested, end-to-end process. Our capabilities range from customized profiling and identification of prospective partners to engaging and pre-qualifying those prospects, so you can secure a signed agreement. |
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Partner Enablement - We can ensure that a partner organization is positioned competitively and well-equipped to sell your technologies and services successfully. This is accomplished through business planning; definition of specific solution sets; creation of a unique selling proposition; and development of key messaging for internal/external resource alignment and marketing. |
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Field Engagement - By bringing your field and partner's sales teams together, we help ignite your channel relationships properly with strategic and tactical support and well-defined action maps for accountability. SWOTmg can facilitate sales and marketing planning, provide critical sales research, and moderate white-board strategy sessions to intelligently penetrate specific industries, territories and/or accounts. |
