Marketing Lifecycle Management 
SWOTmg provides integrated marketing and strategic strike campaigns focused on linking together business development initiatives to their specific selling efforts.

SWOTmg believes that a successful marketing campaign starts with an effective business development plan. This plan must include a proven prospecting strategy, an effective action plan to close the “must-have” opportunities, and understand the importance of developing and retaining your existing customers.

The emphasis of marketing lifecycle management is connecting the business development plan with marketing campaigns that focus on delivering results with a high probability of success.

Since our heritage is in sales, we understand what it takes in the field to identify, acquire and develop strong customer relationships. With this in mind, SWOTmg developed the lifecycle framework to help technology solution providers identify strategic and tactical business development initiatives, create marketing programs that address those initiatives and link all business activity directly to your specific selling efforts.

Other Service Offerings:
Channel Development
Sales Development
Sales Intelligence
Marketing Services
Integrated Offerings